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Feb
19

Bacon and Eggs and Pears, Oh My!

In loving memory, Yoda bacon and eggs Roasted PearsBackgrounds are important! I realized how important it is to capture the right light, camera angle and composition when I shot the “Roasted Pears” and the “Bacon and Eggs.” I had a vision and I had to get it right. No settling! And especially with my big male show dog, a loving and devoted, foodie, named, Yoda who was waiting in the wings for me to walk away from my sets. I can’t tell you how many pieces of bacon, eggs and pears that I had to re-style and re-shoot. As I would turn to get another lens or an additional reflector, guess who would casually help himself to a bacon and egg breakfast or a roasted pear or two for desert? But, it was all worth the effort and one of my fondest memories of my Yoda.

Feb
04

The Value of Custom Photography in Retail Advertising

Pure Barre Instructors

Pure Barre Instructors

In my role as a commercial fashion and portrait photographer, how many times have I witnessed retail owners who had compromised on building appeal by using self-created or stock photo-images to showcase their products and services? To save money? But are they? Aren’t they really devaluating and misrepresenting their product brand and quality that they consistently strive to demonstrate?

Using custom photography makes you unique and can make an instant connection with your audience. It’s best to go for quality by selecting the appropriate image that effectively communicates the value of your service or product through lighting, expression and posing, appropriate background, props, angle, and composition to name a few conditions. In contrast, stock images are made for general use. Expressions can be overly exaggerated and unclear so that the message is lost. Viewers can discriminate between authentic images and ones that have more of a contrived feel.

Self-created images are also equally ineffective in advertising. Dead-on lighting is critical to the image’s impact. How many times have I seen dark and dull images? Do you really want your aquamarine bracelet to appear as a black blob to your customers? Do you want them guessing what is really the color of the stone? How would it looked paired with a tourmaline pair of earrings that a customer may wish to wear for a special celebration? Will they be tempted to look elsewhere? After all, it’s only one sale lost. This mis-information sets you up for a negative association with your business when what you want is a positive regular buying relationship. You want them to think of you first above your competition.

Pure Barre in Dayton, Ohio Photo Shoot

Pure Barre in Dayton, Ohio
Photo Shoot

Be thoughtful in your photo selections. Choose photographs that directly relate to your product or service as it really does make all the difference.

 CONTACT
Amy Reinhold Photography
2890 Hickory Wood Drive
Troy, Ohio 45373
Telephone: 937-875-0049
amy.reinhold@amyreinholdphotography.com
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